The Bridge: TheatreSquared

The Bridge: Building Toward re(New)ed Theatre Audiences is a new special series hosted by AT Offscript. Produced with support from the Wallace Foundation, the series debuted on March 6, exploring how theatres are innovating to engage and sustain audiences amid the shifting realities of the field. 

Amid the “polycrises” of the present moment, TCG’s most recent Theatre Facts report revealed an unexpected ray of hope: In contrast to pandemic-driven declines in overall attendance and ticket revenue, subscriptions and other loyalty models have shown renewed resilience. The Bridge will take listeners inside theatres that are bucking the decades-long trend of subscription decline, offering both visionary questions and practical strategies for audience engagement.

Our third episode features Corinna Schulenburg, Co-Lead of TCG's Research Programs, in conversation with TheatreSquared from Fayetteville, AR. From their website: "TheatreSquared’s signature offering of bold new plays in an intimate setting has driven its growth to become the state’s largest theatre, welcoming more than 80,000 community members to 350 performances and events each year. The company is Northwest Arkansas’s professional nonprofit theatre, offering a unique audience experience of immersive, professional productions in an intimate setting."

In this episode, you'll hear from Shannon A. Jones (executive director), Robert Ford (artistic director), and Andrea Newby (director of marketing & communications).

This episode was originally recorded on August 12, 2025.